With over 10 years of experience in entertainment projects for major brands, Andrey has a portfolio with various film formats that have achieved great audience engagement on multiple platforms in recent years. He was one of the directors of Paramaker, the first YouTube channel network in 2015, one of the creators of the famous TudoGostoso recipe projects, and worked in the artistic direction of projects for the main brands of the L’OREAL group in Brazil. In the Branded area, he created and directed projects for brands such as Leroy Merlin, Uber, Tinder, Deca, Ubisoft, Seara, and Sadia.
For TV, he served as a content director in partnership with the American channel Cartoon Network of Warner Media, Food Network of Discovery, and the Telecine Network of Globo. He also worked on advertisements for the Cor & Ton brand of the L’OREAL group.
He graduated in Communication from UFRJ and studied cinema and audiovisual in Europe, at the University of Salamanca in Madrid, Spain and also in London, where he also directed his own independent projects.
Recently, he worked as Artistic Director of the Gato Galáctico channels, with 16.2 million subscribers on the internet and over 100 million monthly views. He developed different content series aimed at new generations. In 2018, he was one of the directors of the Parafernalha channels, created by influencer Felipe Neto.
Andrey is characterized as a creative director, has a modern style, and is connected with the new trends in audiovisual in the world, and therefore, the development of films that connect with different audiences and generate great engagement is the foundation of his work. His focus is on building a well-structured storytelling, in a consistent direction, with a focus on artistic and technical quality, with good performances, memorable characters, and scenes. In his direction, he seeks to build innovative content, using various resources and a style well adapted to the needs of each project.